
Become a leading fashion brand in Vietnam.
Expand offline distribution channels to contribute at least 40% of revenue.
Expand customer segments to women and kids, contributing 40% of revenue.
Prioritize quality of life for employees and manufacturing partners.
Revenue of $500M, average growth 50%/year
EBITDA above 10%; valuation $1B (Unicorn)
Diversify products: apparel, footwear, and accessories.
Develop markets in SEA and the US, contributing 30% of revenue.
Invest heavily in product innovation and production optimization.



Focused on male customers across 3 core categories: Innerwear, everyday wear, and sportswear.
Sportswear will be a strategic product line, expected to account for >50% of total company revenue.

Expanding into female customers with sportswear products, expected to account for 10% of total company revenue in 2025, growing x2 in subsequent years through 2030.

Expanding into children's products with a focus on sportswear.



Great quality, comfortable and functional

Comfortable and practical design

Diverse products: innerwear, everyday wear, sportswear

High quality and value-for-money products

Strong customer connection

Great quality, comfortable and functional

Comfortable and practical design

Diverse products: innerwear, everyday wear, sportswear

High quality and value-for-money products

Strong customer connection


Strengthen connection and communication


Provide exclusive offers and promotions through CoolClub


Personalize the customer experience


Deliver outstanding customer service with a free 60-day return policy

“To do great things, you need many people with the same vision, same dedication, and mutual love and respect”

Life is full of choices, thank you for choosing Coolmate!