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Vision 2030
By 2030, Coolmate aims to become an iconic Vietnamese fashion brand, with revenue exceeding USD 500 million and a multi-channel presence in Vietnam and international markets. This journey is built on our product development, supply chain, international selling capabilities and a strong connection with our customers.
Building on a solid foundation with male customers across three core categories — underwear, everyday wear and sportswear — Coolmate will shift strongly toward Performance Lifestyle, with sportswear expected to contribute over 50% of revenue by 2030.
In parallel, Coolmate is expanding into Women Activewear and, from 2027, developing Kids Activewear, aiming for children's products to contribute around 15% of company revenue by 2030.
From 2028, Coolmate plans to enter footwear; the Footwear & Accessories group is expected to contribute over 15% of revenue in 2030.
Coolmate will move from a primarily online model to a multi-channel distribution system, combining e-commerce with stores, modern retail, pop-ups and other suitable distribution models. By 2030, Offline is targeted to contribute over 50% of total revenue, helping Coolmate reach a wider customer base and build direct brand experiences.
Internationalization is the second-largest growth driver alongside the Vietnamese market. Coolmate prioritizes the US and Southeast Asia, starting with Malaysia, the Philippines and Thailand.
The revenue roadmap targets about USD 70–80 million in 2026, rising to about USD 135 million in 2027 and exceeding USD 500 million by 2030; by the end of the decade, international markets are set to become a key part of the revenue mix.
Coolmate's innovation focuses on creating new products with better quality and higher functionality while keeping prices reasonable; and applying technology and AI to supply chain management to speed up product development, manage inventory better and improve operational efficiency.
Coolmate continues to invest in CoolClub, customer experience and sports – lifestyle communities, aiming for long-term relationships rather than optimizing each transaction. The principles of Trust – Integrity – Transparency remain the foundation of Coolmate's relationships with customers, employees, partners, communities and investors.
CoolClub
Customer experience
Sports – lifestyle communities
Vision 2030
With a target of exceeding USD 500 million in revenue by 2030, Coolmate aims to prove that a brand built in Vietnam can grow at regional and international scale
