{"id":9041,"date":"2021-07-22T05:07:24","date_gmt":"2021-07-21T22:07:24","guid":{"rendered":"https:\/\/blog.coolmate.me\/trach-nhiem-xa-hoi-cua-doanh-nghiep-9041"},"modified":"2025-09-05T02:32:04","modified_gmt":"2025-09-04T19:32:04","slug":"trach-nhiem-xa-hoi-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.coolmate.me\/blog\/trach-nhiem-xa-hoi-cua-doanh-nghiep","title":{"rendered":"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh?"},"content":{"rendered":"<h1>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i c\u1ee7a m&igrave;nh?<\/h1>\n<p>Tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i (CSR) \u0111ang tr\u1edf th&agrave;nh chi\u1ebfn l\u01b0\u1ee3c, tri\u1ebft l&yacute; kinh doanh h&agrave;ng \u0111\u1ea7u c\u1ee7a c&aacute;c doanh nghi\u1ec7p hi\u1ec7n nay. V\u1eady CSR l&agrave; g&igrave; v&agrave; t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n n&oacute;? H&atilde;y c&ugrave;ng Coolmate t&igrave;m hi\u1ec3u v\u1ec1 tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i v&agrave; nh\u1eefng ch\u01b0\u01a1ng tr&igrave;nh, d\u1ef1 &aacute;n CSR th&agrave;nh c&ocirc;ng t\u1ea1i Vi\u1ec7t Nam!<\/p>\n<p>B\u1ea1n c&oacute; nh\u1edb \u0111\u1ebfn d\u1ef1 &aacute;n n&agrave;o c\u1ee7a Vinamilk ngay l\u1eadp t\u1ee9c? \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111&oacute; l&agrave; &#8220;S\u1eefa h\u1ecdc \u0111\u01b0\u1eddng&#8221; v&agrave; &#8220;V\u01b0\u01a1n cao Vi\u1ec7t Nam&#8221;, nh\u1eefng ch\u01b0\u01a1ng tr&igrave;nh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nh\u1ea5t v\u1ec1 th\u1ec3 ch\u1ea5t v&agrave; tinh th\u1ea7n cho th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai. S\u1ef1 n\u1ed5i b\u1eadt c\u1ee7a c&aacute;c ch\u01b0\u01a1ng tr&igrave;nh n&agrave;y \u0111\u1ebfn t\u1eeb &yacute; ngh\u0129a v&agrave; m\u1ee5c ti&ecirc;u mang l\u1ea1i \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p cho x&atilde; h\u1ed9i. Ch\u0103m s&oacute;c s\u1ef1 ph&aacute;t tri\u1ec3n c\u1ee7a tr\u1ebb em l&agrave; \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ed9t t\u01b0\u01a1ng lai m\u1ea1nh m\u1ebd v&agrave; m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc gi&agrave;u m\u1ea1nh.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/\/www.youtube.com\/embed\/3uhlKtTuDUg\" width=\"1000\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u0110&acirc;y l&agrave; v&iacute; d\u1ee5 \u0111i\u1ec3n h&igrave;nh v\u1ec1 doanh nghi\u1ec7p th&agrave;nh c&ocirc;ng tri\u1ec3n khai Corporate Social Responsibility (CSR) &ndash; Tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i. V\u1eady <strong>tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i<\/strong> l&agrave; g&igrave; v&agrave; t\u1ea7m quan tr\u1ecdng c\u1ee7a n&oacute; \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u01b0 th\u1ebf n&agrave;o?<\/p>\n<h2>1. Tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i c\u1ee7a doanh nghi\u1ec7p l&agrave; g&igrave;?<\/h2>\n<p>\u0110\u1ecbnh ngh\u0129a v\u1ec1 &#8220;<strong>tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i<\/strong>&#8221; lu&ocirc;n thay \u0111\u1ed5i theo th\u1eddi gian, nhu c\u1ea7u con ng\u01b0\u1eddi v&agrave; th&aacute;ch th\u1ee9c m&ocirc;i tr\u01b0\u1eddng. M\u1eabu h&igrave;nh CSR c\u1ee7a Carroll (2004) c&oacute; \u1ea3nh h\u01b0\u1edfng l\u1edbn, cho r\u1eb1ng tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i doanh nghi\u1ec7p bao g\u1ed3m c&aacute;c k\u1ef3 v\u1ecdng c\u1ee7a x&atilde; h\u1ed9i v\u1ec1 kinh t\u1ebf, ph&aacute;p lu\u1eadt, \u0111\u1ea1o \u0111\u1ee9c v&agrave; thi\u1ec7n nguy\u1ec7n m&agrave; doanh nghi\u1ec7p c\u1ea7n \u0111&aacute;p \u1ee9ng.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/n7media.coolmate.me\/image\/July2021\/trach-nhiem-xa-hoi-1.jpg\" alt=\"Kh&aacute;i ni\u1ec7m tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i\" width=\"600\"><\/p>\n<p>\u0110i\u1ec1u \u0111&oacute; c&oacute; ngh\u0129a l&agrave; ngo&agrave;i m\u1ee5c ti&ecirc;u kinh t\u1ebf, doanh nghi\u1ec7p c&ograve;n c&oacute; tr&aacute;ch nhi\u1ec7m tu&acirc;n th\u1ee7 ph&aacute;p lu\u1eadt v&agrave; \u0111&aacute;p \u1ee9ng c&aacute;c ti&ecirc;u chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c. Doanh nghi\u1ec7p s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c chung c\u1ee7a x&atilde; h\u1ed9i (n\u01b0\u1edbc, \u0111\u1ea5t \u0111ai, lao \u0111\u1ed9ng&#8230;), v&igrave; v\u1eady c\u1ea7n \u0111&oacute;ng g&oacute;p \u0111\u1ec3 b&ugrave; \u0111\u1eafp t\u1ed5n th\u1ea5t v&agrave; x&acirc;y d\u1ef1ng x&atilde; h\u1ed9i ph&aacute;t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<h2>2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i?<\/h2>\n<p>CSR mang l\u1ea1i nhi\u1ec1u l\u1ee3i &iacute;ch h\u01a1n ta t\u01b0\u1edfng. B\u1eb1ng c&aacute;ch t&iacute;ch h\u1ee3p CSR, nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi lao \u0111\u1ed9ng, c\u1ea3i thi\u1ec7n ch&iacute;nh s&aacute;ch ph&uacute;c l\u1ee3i, thay \u0111\u1ed5i ph\u01b0\u01a1ng ph&aacute;p s\u1ea3n xu\u1ea5t ti\u1ebft ki\u1ec7m v&agrave; th&acirc;n thi\u1ec7n m&ocirc;i tr\u01b0\u1eddng h\u01a1n.<\/p>\n<p>Ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n c\u1ee7a doanh nghi\u1ec7p l\u1edbn ng&agrave;y c&agrave;ng nhi\u1ec1u. \u0110i\u1ec1u n&agrave;y v\u1eeba gi&uacute;p c\u1ed9ng \u0111\u1ed3ng, v\u1eeba x&acirc;y d\u1ef1ng h&igrave;nh \u1ea3nh \u0111\u1eb9p v&agrave; uy t&iacute;n cho th\u01b0\u01a1ng hi\u1ec7u. Th\u1ef1c hi\u1ec7n tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i gi&uacute;p doanh nghi\u1ec7p c&oacute; \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb nh&acirc;n vi&ecirc;n, tr\u1edf th&agrave;nh l\u1ef1a ch\u1ecdn h&agrave;ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti&ecirc;u d&ugrave;ng v&agrave; thu h&uacute;t \u0111\u1ea7u t\u01b0.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/n7media.coolmate.me\/image\/July2021\/trach-nhiem-xa-hoi-2.jpg\" alt=\"L\u1ee3i &iacute;ch c\u1ee7a tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i doanh nghi\u1ec7p\" width=\"600\"><\/p>\n<p>CSR l&agrave; ti&ecirc;u chu\u1ea9n \u0111&aacute;nh gi&aacute; s\u1ef1 b\u1ec1n v\u1eefng v&agrave; \u0111\u1ed9 tin nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p trong qu&aacute; tr&igrave;nh trao \u0111\u1ed5i v&agrave; \u0111&agrave;m ph&aacute;n.<\/p>\n<h2>3. Th\u1ef1c t\u1ebf th\u1ef1c hi\u1ec7n CSR t\u1ea1i c&aacute;c doanh nghi\u1ec7p Vi\u1ec7t Nam<\/h2>\n<p>CSR tuy \u0111&atilde; ph&aacute;t tri\u1ec3n t\u1eeb l&acirc;u nh\u01b0ng kh&aacute; m\u1edbi m\u1ebb \u1edf Vi\u1ec7t Nam, th\u01b0\u1eddng b\u1ecb hi\u1ec3u nh\u1ea7m l&agrave; g&aacute;nh n\u1eb7ng chi ph&iacute; ho\u1eb7c ch\u1ec9 l&agrave; ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n. Tuy nhi&ecirc;n, sau c&aacute;c v\u1ee5 b&ecirc; b\u1ed1i m&ocirc;i tr\u01b0\u1eddng (Vedan, Formosa&#8230;), tr&aacute;ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p v\u1edbi m&ocirc;i tr\u01b0\u1eddng v&agrave; c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c l\u01b0u t&acirc;m h\u01a1n.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/n7media.coolmate.me\/image\/July2021\/trach-nhiem-xa-hoi-3.jpg\" alt=\"Ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng c\u1ee7a doanh nghi\u1ec7p\" width=\"600\"><\/p>\n<p>Nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng \u0111\u1ec1 cao \u0111&oacute;ng g&oacute;p x&atilde; h\u1ed9i c\u1ee7a doanh nghi\u1ec7p (Top 100 doanh nghi\u1ec7p ph&aacute;t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a VCCI,&#8230;). CSR \u0111\u01b0\u1ee3c khuy\u1ebfn kh&iacute;ch \u0111\u01b0a v&agrave;o b&aacute;o c&aacute;o th\u01b0\u1eddng ni&ecirc;n v&agrave; \u0111\u01b0\u1ee3c ch&uacute; tr\u1ecdng h\u01a1n trong v\u1eadn h&agrave;nh c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/n7media.coolmate.me\/image\/July2021\/trach-nhiem-xa-hoi-4.jpg\" alt=\"V&iacute; d\u1ee5 v\u1ec1 tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i doanh nghi\u1ec7p\" width=\"600\"><\/p>\n<p>Th\u1ef1c hi\u1ec7n CSR g\u1eb7p kh&oacute; kh\u0103n v\u1ec1 t&agrave;i ch&iacute;nh, \u0111\u1eb7c bi\u1ec7t trong t&igrave;nh h&igrave;nh kinh t\u1ebf kh&oacute; kh\u0103n. Tuy nhi&ecirc;n, CSR c&oacute; th\u1ec3 l&agrave; ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 doanh nghi\u1ec7p ghi d\u1ea5u \u1ea5n v\u1edbi truy\u1ec1n th&ocirc;ng v&agrave; kh&aacute;ch h&agrave;ng qua c&aacute;c chi\u1ebfn d\u1ecbch \u0111a d\u1ea1ng (Vingroup, Grab, Karo, YODY).<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/n7media.coolmate.me\/image\/July2021\/trach-nhiem-xa-hoi-5.jpg\" alt=\"Ch&iacute;nh s&aacute;ch h\u1ed7 tr\u1ee3 t&agrave;i x\u1ebf c\u1ee7a Grab\" width=\"600\"><\/p>\n<p style=\"text-align: center;\"><em>Ch&iacute;nh s&aacute;ch h\u1ed7 tr\u1ee3 t&agrave;i x\u1ebf c\u1ee7a Grab<\/em><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/n7media.coolmate.me\/image\/July2021\/trach-nhiem-xa-hoi-6_69.jpg\" alt=\"Vingroup \u0111&oacute;ng g&oacute;p m&aacute;y m&oacute;c y t\u1ebf\" width=\"600\"><\/p>\n<p style=\"text-align: center;\"><em>Vingroup trong cu\u1ed9c chi\u1ebfn ch\u1ed1ng COVID-19<\/em><\/p>\n<h2>4. Care &amp; Share &ndash; D\u1ef1 &aacute;n CSR t\u1ea1i Coolmate<\/h2>\n<blockquote>\n<p><em><strong>&ldquo;M\u1ed9t c&ocirc;ng ty kh&ocirc;ng c\u1ea7n ph\u1ea3i l\u1edbn m\u1edbi l&agrave;m \u0111\u01b0\u1ee3c \u0111i\u1ec1u &yacute; ngh\u0129a.&rdquo; &#8211; Coolmate<\/strong><\/em><\/p>\n<\/blockquote>\n<p>T\u1eeb ng&agrave;y \u0111\u1ea7u th&agrave;nh l\u1eadp, <a href=\"https:\/\/www.coolmate.me\" target=\"_blank\" rel=\"noopener\">Coolmate<\/a> lu&ocirc;n theo \u0111u\u1ed5i s\u1ee9 m\u1ec7nh n&agrave;y. D\u1ef1 &aacute;n <a href=\"https:\/\/www.coolmate.me\/collection\/care-and-share\" target=\"_blank\" rel=\"noopener\">Care &amp; Share<\/a> ra \u0111\u1eddi nh\u1eb1m c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a tr\u1ebb em kh&oacute; kh\u0103n.<\/p>\n<p>Coolmate tr&iacute;ch 10% doanh thu t\u1eeb s\u1ea3n ph\u1ea9m c&oacute; logo Care &amp; Share (<a href=\"https:\/\/www.coolmate.me\/collection\/ao-thun-nam\" target=\"_blank\" rel=\"noopener\">&aacute;o thun<\/a>, m\u0169, t&uacute;i tote,&#8230;) \u0111\u1ec3 mang l\u1ea1i cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n cho tr\u1ebb em Vi\u1ec7t Nam.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/n7media.coolmate.me\/image\/July2021\/trach-nhiem-xa-hoi-7.jpg\" alt=\"Care &amp; Share - Tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i t\u1ea1i Coolmate\" width=\"504\"><\/p>\n<p>T\u01b0\u01a1ng lai, Care &amp; Share s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec1u m\u1ea3nh \u0111\u1eddi kh&oacute; kh\u0103n h\u01a1n. H&atilde;y truy c\u1eadp <strong>Care &amp; Share<\/strong> \u0111\u1ec3 c&ugrave;ng lan t\u1ecfa \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p!<\/p>\n<p>{{{infobox}}}<\/p>\n<p><strong>&gt;&gt;&gt; Xem th&ecirc;m:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.coolmate.me\/blog\/coolmate-shark-tank-viet-nam-va-hanh-trinh-mang-nhung-dieu-tot-dep-den-voi-xa-hoi\" target=\"_blank\" rel=\"noopener\">Coolmate &ndash; Th\u01b0\u01a1ng hi\u1ec7u g\u1ecdi v\u1ed1n th&agrave;nh c&ocirc;ng tr&ecirc;n Shark Tank v&agrave; h&agrave;nh tr&igrave;nh mang nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p \u0111\u1ebfn v\u1edbi x&atilde; h\u1ed9i<\/a><\/li>\n<li><a href=\"https:\/\/www.coolmate.me\/blog\/gia-tri-xa-hoi-coolmate-care&amp;share-tu-cac-san-pham-nho-be\" target=\"_blank\" rel=\"noopener\">Care&amp;Share &#8211; Coolmate v&agrave; GI&Aacute; TR\u1eca X&Atilde; H\u1ed8I t\u1eeb c&aacute;c s\u1ea3n ph\u1ea9m nh\u1ecf b&eacute;<\/a><\/li>\n<\/ul>\n<p>{{{\/infobox}}}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i c\u1ee7a m&igrave;nh? Tr&aacute;ch nhi\u1ec7m x&atilde; h\u1ed9i (CSR) \u0111ang tr\u1edf th&agrave;nh chi\u1ebfn l\u01b0\u1ee3c, tri\u1ebft l&yacute; kinh doanh h&agrave;ng \u0111\u1ea7u c\u1ee7a c&aacute;c doanh nghi\u1ec7p hi\u1ec7n nay. V\u1eady CSR l&agrave; g&igrave; v&agrave; t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n n&oacute;? H&atilde;y c&ugrave;ng Coolmate t&igrave;m hi\u1ec3u v\u1ec1 tr&aacute;ch&#8230;<\/p>\n","protected":false},"author":137,"featured_media":22609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-9041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tap-chi-noi-bo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/posts\/9041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/users\/137"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/comments?post=9041"}],"version-history":[{"count":1,"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/posts\/9041\/revisions"}],"predecessor-version":[{"id":15515,"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/posts\/9041\/revisions\/15515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/media\/22609"}],"wp:attachment":[{"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/media?parent=9041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/categories?post=9041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coolmate.me\/blog\/wp-json\/wp\/v2\/tags?post=9041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}